Press Clipping
8 Expert Songwriting Tips to Try in June

"Use unique instrumentation, but make sure it doesn’t fight against the ad’s dialogue. Avoid brass solos or jarring electronic elements that live in the upper/middle frequencies where the human voice resides. Write to back the voiceover unless the whole spot is without voiceover. When there are no spoken lines to compete with, enrich your music to drive the whole message." – Tanvi Patel, CEO of Crucial Custom