CrucialCustom is a platform that seeks to capitalise on the digital advertising boom to provide a new revenue stream for music professional. It helps matchmake advertisers of all sizes and media with artistes and sounds.

CrucialCustom

CrucialCustom – How it works

The platform is the latest venture from established indie artist sync house CrucialMusic. It seeks to simplify how advertisers find, collaborate and sync tracks with musicians and composers.

Advertising professionals can create a profile for their project on the site explaining the specs, turnaround time, and other details required. Once composers have submitted their tracks, Crucial’s team of curators listens to all proposed tracks, to make sure they fit the project. In the process, this hits the sweet spot which is at the crossroads between automation / tech solutions and the need for human ears.