need a million tracks, when just a few will do? We might be the smallest catalog you’re working with, but we’ll bet that we’re the best. We take less than 10% of the music we receive. And we only take music that matches the level of the high-quality placements we are known for. We work hard to secure the best music for the best applications because we know that uncompromising quality is crucial.
Tanvi Patel
On her way in college to a “serious” professional degree, Tanvi Patel traded biology for broadcasting and she’s never stopped listening since. Tanvi’s career spans two decades in the broadcasting, record label, and production library industries. She launched her career in Cincinnati, working in promotions and music programming at WLW-FM (News/Talk), WUBE-FM (Country), and WVXU (Jazz). She then moved to Nashville where she landed her first label gig in the media department at BNA Records (a division of RCA Label Group), working with gold-record country recording artists like Lorrie Morgan and John Anderson. Tanvi left BNA to manage publicity, radio promotion, and sales for Jim Long at Honest Entertainment/The Gold Label, a multi-genre independent label distributed by Valley Entertainment. Her achievements there included securing the #1 and #2 positions on the Gavin Jazz chart for Linn Records’ jazz guitarist Martin Taylor and jazz vocalist Claire Martin. She also scored media coverage in Billboard, NPR’s “All Things Considered”, and QVC placements for the label’s artists, as well as helping to secure a Grammy nomination for Jack Jones’ “Jack Jones Paints a Tribute to Tony Bennett”.
Upon the sale of Honest Entertainment/The Gold Label, Tanvi moved into the library business, managing production and securing placements in film and TV for Jim Long’s production library OneMusic Library (distributed by FirstCom).
In 2005, Tanvi moved to Los Angeles to manage the Point Classics catalog of over 2500 classical compositions, securing ringtone deals, CD licenses, digital distribution, and film and TV placements that included Oscar-winner “Brokeback Mountain”, “Ocean’s 12”, “Land of the Dead”, “HBO’s Classical Baby”, “Wildfire”, “Judging Amy”, “Malcolm In the Middle”, “The Simpsons”, and more.
Tanvi is a 50% partner in Crucial Music Corporation along with serving as the company’s President and CEO. Her goal is to become the world’s number one supplier of independent artist music to the film, television, and advertising industries. Her Crucial placement credits included "Nebraska", "Gravity", "Captain Phillips", "Scandal", "Homeland", "Boardwalk Empire", "Orange Is The New Black", "The Good Wife", and others.
Tanvi is known throughout the industry for her sharp mind, her energetic spirit, and her unfathomable productivity. Rumor has it that after years of practice in the meditative arts, she can now use one half of her brain to evaluate new music while simultaneously using the other half to find songs for supervisors she has on the phone. Either that or she never sleeps.
Jim Long
He built his first vacuum tube radio transmitter at 13, started his own radio station in the basement of his parent’s house, and produced his first record at 15. He was the first person to release production music on compact disc. He was first to deliver production music online.
Jim Long’s life is a litany of firsts like being the first to introduce a cappella and shotgun vocal formats for station IDs. We suspect he may have played first base for his high school baseball team and blown first trumpet in the band but his old teachers aren’t talking.
An innovative and multi-talented entrepreneur, Jim has a record of successful ventures that include investment, ownership, and operations of award-winning broadcast and entertainment companies including TM Productions and FirstCom (yes, another “first”).
Jim’s companies have secured thousands of music placements in films such as “A Beautiful Mind” and “Brokeback Mountain”, and television shows like “Love Monkey”, “American Idol”, “Las Vegas”, “Malcolm In the Middle”, “House”, and “Monk”. Every major film studio and television network—including ABC, A&E/History Channel, CBH, Cinemax, CNN, E! Entertainment, Fox & Fox Sports, HBO, Lifetime, MTV, NBC, Outdoor Life Network, and the Oxygen Network—has licensed music from Jim’s catalogs.
Artist royalties from Jim’s work have been significant and long-lasting. Over the last three decades, composers have earned millions of dollars in royalty payments through his efforts.
Jim is a 50% partner in Crucial Music Corporation and serves as the company's Chairman. He’s also the first person you’d probably call if you wanted first-rate advice about the music business. Generous with both his time and wisdom, Jim is unfailingly supportive of others. Just as he was mentored by “the father of modern advertising”, David Ogilvy, he, too continues the tradition of sharing his expertise with students and music industry executives.
Tanvi Patel
On her way in college to a “serious” professional degree, Tanvi Patel traded biology for broadcasting and she’s never stopped listening since. Tanvi’s career spans two decades in the broadcasting, record label, and production library industries. She launched her career in Cincinnati, working in promotions and music programming at WLW-FM (News/Talk), WUBE-FM (Country), and WVXU (Jazz). She then moved to Nashville where she landed her first label gig in the media department at BNA Records (a division of RCA Label Group), working with gold-record country recording artists like Lorrie Morgan and John Anderson. Tanvi left BNA to manage publicity, radio promotion, and sales for Jim Long at Honest Entertainment/The Gold Label, a multi-genre independent label distributed by Valley Entertainment. Her achievements there included securing the #1 and #2 positions on the Gavin Jazz chart for Linn Records’ jazz guitarist Martin Taylor and jazz vocalist Claire Martin. She also scored media coverage in Billboard, NPR’s “All Things Considered”, and QVC placements for the label’s artists, as well as helping to secure a Grammy nomination for Jack Jones’ “Jack Jones Paints a Tribute to Tony Bennett”.
Upon the sale of Honest Entertainment/The Gold Label, Tanvi moved into the library business, managing production and securing placements in film and TV for Jim Long’s production library OneMusic Library (distributed by FirstCom).
In 2005, Tanvi moved to Los Angeles to manage the Point Classics catalog of over 2500 classical compositions, securing ringtone deals, CD licenses, digital distribution, and film and TV placements that included Oscar-winner “Brokeback Mountain”, “Ocean’s 12”, “Land of the Dead”, “HBO’s Classical Baby”, “Wildfire”, “Judging Amy”, “Malcolm In the Middle”, “The Simpsons”, and more.
Tanvi is a 50% partner in Crucial Music Corporation along with serving as the company’s President and CEO. Her goal is to become the world’s number one supplier of independent artist music to the film, television, and advertising industries. Her Crucial placement credits included "Nebraska", "Gravity", "Captain Phillips", "Scandal", "Homeland", "Boardwalk Empire", "Orange Is The New Black", "The Good Wife", and others.
Tanvi is known throughout the industry for her sharp mind, her energetic spirit, and her unfathomable productivity. Rumor has it that after years of practice in the meditative arts, she can now use one half of her brain to evaluate new music while simultaneously using the other half to find songs for supervisors she has on the phone. Either that or she never sleeps.
Jim Long
He built his first vacuum tube radio transmitter at 13, started his own radio station in the basement of his parent’s house, and produced his first record at 15. He was the first person to release production music on compact disc. He was first to deliver production music online.
Jim Long’s life is a litany of firsts like being the first to introduce a cappella and shotgun vocal formats for station IDs. We suspect he may have played first base for his high school baseball team and blown first trumpet in the band but his old teachers aren’t talking.
An innovative and multi-talented entrepreneur, Jim has a record of successful ventures that include investment, ownership, and operations of award-winning broadcast and entertainment companies including TM Productions and FirstCom (yes, another “first”).
Jim’s companies have secured thousands of music placements in films such as “A Beautiful Mind” and “Brokeback Mountain”, and television shows like “Love Monkey”, “American Idol”, “Las Vegas”, “Malcolm In the Middle”, “House”, and “Monk”. Every major film studio and television network—including ABC, A&E/History Channel, CBH, Cinemax, CNN, E! Entertainment, Fox & Fox Sports, HBO, Lifetime, MTV, NBC, Outdoor Life Network, and the Oxygen Network—has licensed music from Jim’s catalogs.
Artist royalties from Jim’s work have been significant and long-lasting. Over the last three decades, composers have earned millions of dollars in royalty payments through his efforts.
Jim is a 50% partner in Crucial Music Corporation and serves as the company's Chairman. He’s also the first person you’d probably call if you wanted first-rate advice about the music business. Generous with both his time and wisdom, Jim is unfailingly supportive of others. Just as he was mentored by “the father of modern advertising”, David Ogilvy, he, too continues the tradition of sharing his expertise with students and music industry executives.